Dummy Digital Marketing Project
🏢 Project Name: GlowSkin Naturals
🧾 Project Overview
GlowSkin Naturals एक skincare brand है जो herbal और chemical-free products बेचता है जैसे face wash, serum, और face cream।
इस project का goal है online sales बढ़ाना और brand awareness create करना।
🎯 Objectives (Goal)
- Website traffic 50% बढ़ाना (3 months में)
- Instagram followers 0 से 10,000 करना
- Monthly 500+ orders generate करना
- Conversion rate 2% तक लाना
👥 Target Audience
- Age: 18–35 years
- Gender: Mostly Female
- Location: India (Tier 1 & Tier 2 cities)
- Interest: Skincare, beauty, organic products
📢 Marketing Channels Used
1. Social Media Marketing (Instagram + Facebook)
Strategy:
- Daily 1 post + 2 reels
- Before/After transformation content
- Skincare tips reels
- Influencer collaboration
Sample Content Ideas:
- “7 Days Glow Challenge”
- “Night Skincare Routine”
- “Acne Free in 14 Days”
2. Paid Ads (Meta Ads)
Campaign Types:
- Awareness Campaign
- Traffic Campaign
- Conversion Campaign
Ad Copy Example:
Headline:
Get Glowing Skin Naturally 🌿
Primary Text:
Tired of acne & dull skin?
Try GlowSkin Naturals – 100% Herbal Solution
CTA: Shop Now
3. SEO (Search Engine Optimization)
Keywords:
- Best herbal face wash
- Natural skincare products India
- Acne treatment at home
Work:
- Blog writing (2 per week)
- On-page SEO
- Backlinks creation
4. Email Marketing
Strategy:
- Welcome email series
- Offer emails (Discount 20%)
- Cart abandonment emails
Example:
Subject: Your Glow Journey Starts Today ✨
5. Website Optimization
- Fast loading website
- Mobile friendly design
- Clear CTA buttons (Buy Now)
- Product reviews section
